Today, we announced the launch of a multi-platform marketing campaign in the U.S. titled “Every Flavor Welcome”. This campaign, created in partnership with The Martin Agency, is an invitation for consumers to celebrate the diversity of cuisines and cultures that uniquely make up America. The campaign spans TV, digital, social, outdoor, and brand activations.
The :30 and :15 TV spots, titled “Shishito” and “Fish Roe” and “Poke” and “French Fry” take consumers on a visual journey, highlighting the breadth of cuisines available through DoorDash. The campaign showcases more than 52 unique dishes styled in visually stunning, high-contrast, and appetizing ways from burgers and fries to the Ethiopian raw beef dish kitfo and Japanese shiso leaves. Underground rap legend Gift of Gab and Grammy-nominated MC Rapsody feature as voice-over artists, each lending their signature flows and driving the energy of the upbeat spots.
To celebrate the campaign launch, DoorDash will give away $1,000 in DoorDash credit to three lucky US customers to host an “Ultimate Food Fusion Dinner Party”. The “Ultimate Food Fusion Dinner Party” aims to encourage customers to experience the multitude of cuisines available through DoorDash — so if you’re thinking of fulfilling a craving, now’s the time! Here’s how you can win:
- Any customer that places 3 orders with an order minimum of $12 or more through DoorDash with promo code “EVERYFLAVOR” between now (10/7) and November 3 is entered to win, it’s that simple!
- You only need to input the promo code “EVERYFLAVOR” once throughout the month to be considered.
- Three winners will receive a $1,000 credit* and a year-long subscription to DashPass to continue their culinary adventures throughout 2020. DashPass is DoorDash’s nationwide subscription service that charges $0 delivery fees on orders of $12 or more.
In addition to TV, the campaign includes digital ads, paid and organic social, and a nationwide media buy of creative OOH placements that highlight an appreciation for different cultures through the artistic mashups of flavors — and includes eatable billboards, which invite people to scan a QR code that takes them directly to the app to order the cuisine showcased on the billboard.
We’re hoping our customers enjoy experiencing Every Flavor Welcome and join us in celebrating the diversity of American cuisines and cultures.
$1000 in DoorDash Credit: Every Flavor Welcome Giveaway Terms. No purchase or payment of any kind is necessary to enter or win. A purchase will not increase your chances of winning. Void where prohibited or restricted by law. Open to eligible legal residents of the 50 United States and the District of Columbia who, as of the time of entry, are at least 18 years old. Void in Puerto Rico and where prohibited or restricted by law. The entry period for the Giveaway commences on October 7th, 2019 at 7:00am Pacific Time (“PT”) and ends on or before November 3rd, 2019 at 11:59pm Pacific Time (“PT”). During the entry period, participants may enter by placing three orders with a subtotal equal to or greater than $12 each through the DoorDash platform and entering the promo code EVERYFLAVOR at checkout for for one of the three orders. All three orders must be placed by 11:59pm PST on November 3rd, 2019 to be eligible. Participants may also enter by sending an email to “sweepstakes@doordash.com” with their name, phone number, email address, city of residence, and the code “EVERYFLAVOR” in the subject line. Entries must be received by 11:59pm PST on November 3rd, 2019 to be eligible. Limit one entry per person during Sweepstakes Period. Any attempts to obtain additional entries, including through multiple or duplicate accounts will result in disqualification. See full terms at https://dasherhelp.doordash.com/every-flavor-welcome
Announcing Every Flavor Welcome, Our Latest National Campaign was originally published in DoorDash on Medium, where people are continuing the conversation by highlighting and responding to this story.