This morning, we launched our second-ever integrated 360 campaign, coined “Pop-Up”, just ahead of the start of summer. Created in partnership with Brand New School, our latest campaign is designed to show viewers that we will meet them whenever and wherever hunger strikes this summer.
Check out the 30-second ad spot below, which you can catch on TV starting today! Look out for national favorites in the ad like The Cheesecake Factory, Wendy’s, and Chipotle.
We built this campaign as an evolution of our Q1 campaign, ‘Delicious at Your Door’, with a new focus on extending the possibilities of where we meet our customers–whether gathering in an office or hanging poolside with friends and family. The campaign will launch with national TV ads today, followed by digital content and OOH ads across billboards, transit shelters, bus sides, wallscapes, and taxi tops in 13 cities, so keep your eyes out to experience “Pop-Up” in real life.
The pop-up concept depicted throughout the campaign will also be brought to life with interactive and engaging activations in select cities across the country this summer. Stay tuned for where we’ll pop up next, it may just be in your city!
Introducing our Latest National Brand Campaign, “Pop-Up” was originally published in DoorDash on Medium, where people are continuing the conversation by highlighting and responding to this story.